Brilliant Australian Train Safety PSA Will Have You Watching Over And Over!
Australia’s Metro Trains Melbourne are very serious when it comes to safety. They realize however, that sometimes, the best approach to getting a message about safety and precaution across is to address it light heartedly, whilst still remaining candid.
From this realization came one of, if not the best train safety PSA’s we’ve ever seen. Dumb Ways to Die, the name of the song/video details a myriad of ways one might perish. The video (and now full blown campaign after the videos success) claims that the “dumbest” ways to die are not practicing proper safety precautions around trains!
McCann The advertising agency that devised the campaign asserts that they “opted for a mix of offbeat humor, a catchy tune and a collection of amiable animated characters to launch our message”. It seems to have worked swimmingly as the video picked up 7 Webby Awards, and since release has been viewed a whopping 111.7 million times!
What do you think of this attempt on a train safety PSA? We’d love for you to share your thoughts with us!